Welcome to the world of
Marketing meets behavioral Science.
In a chaotic world of brands, every brand is fighting for a space inside the brains of the consumers.
Few brands turn into legacies and they share a common success factor which is a deep understanding of their consumers.
Still trusting superficial Market surveys and Customer Satisfaction surveys to drive your Go-To-Market strategy?
Come explore the best consumer behaviour solutions for creating a legendary brand.
NeuroMarketing
Did You Know!
Research has proved that 95% of our buying decisions are subconsciously made!
"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
-John Wanamaker
While your company's CFO would strongly disagree with this, unfortunately, majority of the brands do gamble with their exorbitant budgets by investing in usual avenues with a hope for them to deliver.
However, marketing dwells not on probability but on human sciences because all the decisions are eventually made inside the decision center of every human.
The Say-Do gap that consumers exhibit makes it difficult for marketers and sales leaders to understand their consumers in the truest and most unfiltered state.
We help you see inside the decision center (quite literally) using modern technology and also access the blueprint of how consumers navigate the thought process.
A strategy crafted around consumer behaviour is far more likely to deliver than a usual marketing strategy.
Same budget, far better results.
-Legendary architect Ludwig Mies van der Roheitect
God is in Details.
Marketing is an Asset
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Strategic
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The two hemispheres of Strategy
Creative
Your market is nothing but people and people can be complex. But what if you could understand how your consumers exactly think!
The brand architecture we deliver is designed to be remembered by your audience. We realign perception with intention.
We deliver the road map for your brand equity worthy of its legacy.
Chaos is inbound. Are you ready?
99% of the brands invest in visual brand outreach. What if your brand could reach your audience using all sensory media?
Loud and hyped creatives are a thing of the past now. Subtle and unforgettable creatives that drive sales are the new cool.
We help your brand reach the audience in ways beyond the ordinary.
With us, you can
Understanding consumers beyond words is now possible with us.
Welcome to the World of Sensory Branding.
Scent/ Olfactory Branding
The most primitive and reptilian sense that is wired to our limbic system. It bypasses neocortex unlike sound and sight. A sense powerful enough to trigger the flight or fight response. Every brand must utilize!
Taste / Gustatory Branding
Got an edible product? We have decoded the extremely complex process of how the perception of taste navigates to the brain. Come discover the little known secrets of turning your recipe into an irresistible edible product
Sound Sonic Branding
One of the two senses capable of causing goosebumps. Now, is your brand whispering what will be remembered? We engineer sound that makes the brand unforgettable.
Touch / Tactile Branding
The Tactile sense is capable of stirring the neurotransmitters the most. Think there is no relevance of the touch sense with your product/ service? Leave it up to us.
Subconscious Visual Branding
Well everything we have heard as marketers about brand colours and the rationale is not sufficient to understand how we perceive colours and objects and the imprint it etches on brain.
At Xshesh NeuroMarketing Labs, we scientifically develop art that reaches to the subconscious of your consumers without being too loud.
Subtle and highly effective is something every brand manager, agency and designer wants.
Creatives can drive sales as effectively as sales teams.
Vision
To make Marketing more sustainable and value driven for the benefit of consumers and brands using the most advanced science and technology to decode and rewire consumer behaviour.
Mission
To decode the hidden patterns of the human mind and transform them into scientifically engineered brand experiences that shape perception, trigger emotion, and guide decisions with effortless precision.
NeuroPackaging
Cogni-Creative Direction
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A diagnosis that helps you understand the alignment of your strategy with the consumer behaviour
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Ultimate key for crafting your business strategy
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Witness your Neuro-packaged products lead the market designed by decoding the shelf psychology.
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ATL, BTL and SMM neuro-activation
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Sensory branding for creating a legendary brand
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Optimize your P&L by aligning your factory to home decision process.
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Highly recommended for new business/ product launch.
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GTM designed around your consumer's brain
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Workshops for CXO's
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Sessions and workshops for Marketing Teams
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Keynote engagements on NeuroMarketing & Consumer Behaviour
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Research Collaborations
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Trigger positioning
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Cognitive load management
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Friction Audit
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Memory encoding
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CTA efficiency
Decision Architecture
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Eye Tracking
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Response Mapping
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EEG
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FMRi
Consumer Behaviour Insight Suite
Training, Keynote & Research
Explore from a range of offerings
Brand & Go-To-Market
The Best Solution for your brand
About the Founder
A PhD scholar with a versatile background of strategic Marketing Experience, Anurag believes that Marketing is far beyond the usual GTM documents and data crunching.
A musician who started his musical journey at the age of 3, now brings the musical world to marketing beyond the usual jingles and BGM. "Relying on data and numbers to lead your marketing strategy is like holding a pen without the use of one's thumb" he quotes.
He strongly advocates the fact that Marketing needs to be sustainable. Marketers and Business Owners need to understand what is working best for their business before blindly pouring their budgets in unchartered media.
His passion to humanize Marketing is what led to start of Xshesh NeuroMarketing Labs.
Marketing is the bass of every business band.
The bass line drives the bottom line.
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Mr. Anurag Salunke
He strongly advocates the fact that Marketing needs to be sustainable. Marketers and business owners need to understand what is working best for their business before blindly investing exorbitant budgets in unchartered avenues with a hope to see some ROI.
His passion to humanize marketing is what led to the start of Xshesh NeuroMarketing Labs.
Marketing is the bass of every business band. The bass line (The most ignored yet the soul of the song) drives the bottom line.
